What is the Lucozade Energy advert campaign?
Lucozade Energy has launched a £10m multimedia marketing campaign that will promote the full Lucozade Energy range. Lucozade Sport has rewritten the classic English football song Three Lions as part of its Fifa Women’s World Cup campaign.
What is Lucozade’s ‘I Believe’ campaign poster about?
The Lucozade ‘I believe’ campaign poster from 2013 was part of a £4m mass market campaign to educate consumers about how the soft drink brand can help improve people’s sports performance, and features footballer Gareth Bale as a key brand ambassador
Who is the actor in the Lucozade commercial?
Classic Lucozade ad starring Daley Thompson – YouTube TV ad made by Ogilvy & Mather in 1985 for Lucozade, starring the then World and Olympic decathlete champion Daley Thompson.This campaign was responsible for
What flavours of Lucozade are available in the UK?
Lucozade (left) sold in Hong Kong. The two flavours on display are Original and Orange. The following flavours are currently available in the UK: The following flavours are currently sold as Zero Energy products: The following flavours are currently sold as Lucozade Sport products: The following flavours were previously sold in the UK:
Who are Lucozade’s main competitors?
Since its launch Lucozade has been the market leader in the energy drink category with just under 60% value share of the category. Key competitors include Red Bull and Powerade with 27% and 4.5% value share respectively. 2003 also witnessed the introduction of several Private Label sport and energy drink launches from the major grocers.
When did Lucozade first come out?
Product Since its launch in 1927 Lucozade has remained at the cutting edge of energy provision with improved formulations, new products, scientific development and, for Lucozade Sport, research in the Lucozade Sport Science Academy (LSSA).
Which celebrities have been used in Lucozade advertising?
Since then Lucozade has used a number of iconic figures in advertising including Linford Christie, the Olympic 100m Sprint gold medal winner, and, most recently, the Tomb Raider heroine Lara Croft.