What segmentation is family size?
Understanding market segmentation bases/variables
| Segmentation Base | Example/s |
|---|---|
| Family size | Couple only, small family, large family |
| Occupation | Professional, trade, unskilled |
| Education | High school, university, vocational |
| Ethnic background | African-American, Hispanic, Asian |
Is family size a demographic segmentation?
Demographic segmentation divides heterogeneous groups of people into smaller groups based on characteristics that can be defined and measured, such as age, income level, or family size.
What are the 5 main categories of demographic segmentation?
The five main demographic segments are age, gender, occupation, cultural background, and family status.
What comes under demographic segmentation?
Demographic segmentation refers to the categorization of consumers into segments based on their demographic characteristics. This includes variables such as age, gender, income, education, religion, nationality etc.
What is demographic audience segmentation?
Demographic segmentation is a market segmentation technique where an organization’s target market is segmented based on demographic variables such as age, gender, education, income, etc. It helps organizations understand who their customers are so that their needs can be addressed more effectively.
What is demographic segmentation based on?
Why demographic segmentation is considered the most popular?
Demographic segmentation divides the market into smaller categories based on demographic factors, such as age, gender, and income. This customer segmentation method is one of the most commonly used because it’s easy to acquire through census data, analytics software, consumer insights, and more.
Is income a demographic segmentation?
Income. Income demographic segmentation is when people are segmented by their monthly or yearly income. You can segment based on personal income or household income. This is most effective when you have a specific product for a specific niche at a higher price point.