What is an example of brand stretching?
Brand stretch: a launch of a new product into a completely different and unrelated category e.g. Galaxy Creamy Hot Chocolate with Marshmallows or Robinsons Classic Fruits Sweets.
What is an upward stretch?
introducing a new product into a product line at the higher priced end of the market.
What is downward stretch?
Downward stretching occurs when a new product is introduced into an already established line of products. Often the new product is launched at a lower price point than its peers in the same brand.
What is an example of a product line?
Examples of Product Lines The company’s product lines include footwear, clothing, and equipment. PepsiCo (PEP) owns, among many other lines globally, Frito Lay, Gatorade, Quaker Oats, and Tropicana.
Can you give any examples of successful brand stretching?
Many other brands have followed this path, through few as successfully as Disney. Dunhill has stretched from cigars to a luxury male clothing brands. Caterpillar stretchedits rugged brand to shoes. Dettol stretched from disinfectant to a full range household and personal hygiene brand.
Which of the following is an example of a product line stretch upwards?
The examples of upward product line stretching in the automobile industry are Honda, Toyota, Lamborghini, Bentley, Acura, and Volkswagen. These brands followed the upward stretching decision and offered premium products.
What is upward and downward stretching of brands?
An upward stretch of the product line is the opposite to the downward stretch. Here the firm introduces products that are of high quality as compared to the normal offerings – such as the Coca-Cola example above.
How many types of line stretches are there?
There are three approaches to stretching the product line, namely: stretching downwards. stretching upwards. stretching both ways.
What is line filling with example?
Product line filling is the addition of further items to the current line of products that a company is dealing in. Eg. Maruti Suzuki had launched Alto in the year 2000 which was a product between two other models of Maruti- Maruti 800 and Maruti Zen.
What is product line stretching?
Line stretching is an expanding strategy by a company where the new products are launched in the same product line but beyond the current product range with some additional or different features. Line stretching can be done down market, up market or both ways.
What is Apple’s product line?
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The Company’s products include iPhone, Mac, iPad, and Wearables, Home and Accessories. iPhone is the Company’s line of smartphones based on its iOS operating system.