What did the Burma-Shave signs say?
1963 was the last year for the signs, most of which were repeats, including the final slogan, which had first appeared in 1953: Our fortune / Is your / Shaven face / It’s our best / Advertising space / Burma-Shave.
Who started Burma-Shave?
Allan Odell
By the 1920s, commercial signs and billboards turned the roadside into an advertising medium. Allan Odell, sales manager of the family-owned Burma-Vita Company, created serial roadside rhymes in 1926 to advertise the company’s brushless shaving cream.
Do they still make Burma-Shave?
Philip Morris sold the Burma-Shave brand name to American Safety Razor Company in 1968, but the name remained dormant until 1997 when it was reintroduced for a line of shaving cream, razors, and accessories. In recent years, replica’s of the Burma Shave signs can be found along Route 66 in Arizona.
What happened to the Burma-Shave signs?
So what happened to this iconic bit of advertising? Well, Burma-Shave was bought by the American Razor Company in 1963 and the signs started to come down after that. Only one complete set of original signs remain, and those are housed in the Smithsonian.
What did Burma-Shave smell like?
Though often overshadowed by their now historic, creative marketing…the scent of Burma Shave in its own right, is quite iconic too…. Warm, Powdery, Clean, Spicy, Masculine & Nostalgic….
Who wrote Burma-Shave signs?
Allan Odell and his father wrote all the signs for the first three years, but when their muse began to falter they sponsored a nationwide contest, paying a $100 prize for each of the 25 best jingles and promptly giving the rhymes a place in the sun.
When did Burma-Shave begin?
1925
The original Burma-Shave was introduced in 1925 by the Burma-Vita company in Minneapolis, MN. The original product was a liniment (a medicated topical preparation that sometimes was called a heat rub) and having ingredients described as having come “from the Malay Peninsula and Burma”, hence the name.
When were Burma-Shave signs popular?
Burma-Shave was an American brand of brushless shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small sequential highway roadside signs in the 1925 to 1964 era. They reached their peak in the early 1950s, when 7,000 sets were on display in 45 states.
What Burma-Shave mean?
From Longman Dictionary of Contemporary English ˈBurma shave trademark a type of shaving cream that used to be very popular in the US. It used to advertise by putting each line of a funny short poem on a sign along the road, so that you would read the poem gradually as you drove. Quizzes.