What is ethnography in communication research?
Ethnography of communication is the study of communication within the background of social and cultural practices and beliefs. The term ‘ethnography of communication’ means the different features of an approach that is taken towards understanding a language from an anthropological perspective.
What are the methods of ethnography?
Ethnographic methods are qualitative, inductive, exploratory and longitudinal. They achieve a thick, rich description over a relatively small area.
What is the fundamental method used to produce an ethnography of communication?
Saville-Troike reckons that the most common method of collecting ethnographic data is participant observation.
What is the aim of ethnography of communication?
A primary aim of the ethnographic approach to the study of communicative activity is to provide a framework for the collection and analysis of descriptive data about the ways in which social meaning is conveyed, constructed, and negotiated.
What is an example of ethnography?
A classic example of ethnographic research would be an anthropologist traveling to an island, living within the society on said island for years, and researching its people and culture through a process of sustained observation and participation.
What is ethnography of communication PDF?
Ethnography of communication (EC) is a comprehensive and interdisciplinary approach to the study of language and communication as actions that transpire in naturally occurring, everyday situations and interactions.
Is ethnography a method or methodology?
Ethnography has traditionally examined social contexts and is, therefore, a very relevant methodology for this field. Ethnography is characterised by long-term participant observation as a central method, where the researcher spends an extended period of time in a social group in order to collect data.
What are the four basic ethnographic techniques?
The methods used by children in learning the various socio‑cultural systems that they interact, are the same methods that are used by the ethnographer in learning a new cultural system: observation, interviewing, participating, and making interpretations.
What are the three main types of ethnography?
However, in this article, they have been divided into 3 different categories and they are known as medical ethnography, business ethnography, and educational ethnography.
What is interactional discourse?
Interactional sociolinguistics is an approach to discourse analysis that studies how people use language in face-to-face interaction; specifically it focuses on how people manage social identities and social activities as they interact.