Can the Ice Bucket Challenge give you ALS?

Can the Ice Bucket Challenge give you ALS?

The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same….Donations.

Organization	Additional funding reported
ALS Association	$220m
ALS Society of Canada	$26m
Motor Neurone Disease Association	£7m

Why was the Als Ice Bucket Challenge so successful?

The Ice Bucket Challenge gave everyone a fun way to get involved and to give back. The challenge demonstrated the power of social media. Furthermore, the challenge showed that when the power of social media is effectively harnessed, directed, and managed, it could be a incomprehensible marketing tool.

When was the Als ice bucket?

2014
The Ice Bucket Challenge, which took the Internet by storm in 2014, raised $115 million for the ALS Association and more than $220 million around the world for ALS research, according to the association.

Who was the target audience for the ALS Ice Bucket Challenge?

The target audience is anyone with a social media account or device. But, even kids are targeted due to tags indirectly through the parents.

How does the ALS Ice Bucket Challenge work?

The rules are simple: participants can either dump a bucket of ice water over their head and donate $10 to The ALS Association or skip the water and donate $100. They have 24 hours to complete the challenge and, if they choose the ice bucket, they have to upload a video as proof.

What were the results of the Ice Bucket Challenge?

The Ice Bucket Challenge generated $115 million for the national office of The ALS Association in 2014, which spurred a massive increase in the Association’s capacity to invest in promising research, the development of assistive technologies, and increased access to care and services for people with ALS.