Did Run-DMC have a deal with Adidas?

Did Run-DMC have a deal with Adidas?

Run DMC signed a $1.6m (£1.05m) deal with the brand in the 1980s after endorsing it in numerous songs. It was the first time a rap group had signed with a major sportswear brand and marked the beginning of Adidas’ long-running affiliation with hip-hop.

What kind of Adidas did Run-DMC wear?

adidas Superstar
The adidas Superstar, a low-top basketball shoe with a full leather upper that first hit shelves in 1969 (or 1970, depending on who you ask), had made its way into the growing breaking scene in New York City.

Why did Run-DMC write my Adidas?

In Rolling Stone, October 15, 2009, DMC explained that the song was inspired by a vision Russell Simmons had while smoking angel dust in Queens. Said DMC, “We went to see him, and he said, ‘You have to come up with a song that goes, ‘My Adidas, standing on 2-5th Street.

How did Run-DMC convince Adidas?

Lyor Cohen, who was their road manager at the time, had invited Angelo Anastasio, an Adidas executive, to the show. When it came time for Run-D.M.C to perform “My Adidas,” Run asked the crowd to hold their sneakers in the air.

What celebrities are sponsored by Adidas?

Featured Celebrity Bookings

• Mark Cuban for Brand50.
• Dennis Rodman for the Elmira Bulldogs.
• Archie Manning for Zycus.
• Mike Tyson for Entergy.
• Evan Longoria for Gemini Industries.
• Emmitt Smith for REOExpo.
• Tim Tebow for Union University.
• Tony Hawk for World 50.

Why does Run-DMC wear no laces?

Run-DMC was truly a pioneer when it came to creating a relationship between music and sneaker culture. Run-DMC members Joseph Simmons, Darryl McDaniels, and Jason Mizell famously rocked their Adidas Superstars lace free – the way prisoners whose laces have been taken away to prevent suicide attempts wear them.

What is Hollis Crew Adidas?

HOLLIS CREW Varsity Jacket Next up is a satin varsity jacket inspired by Adidas’ archival ‘Best of Times’ leather jacket and featuring a dual-branded Adidas and RUN DMC lining.

What brand of sneakers did Run-DMC popularize?

Declaring their allegiance to the brand, RUN DMC’s 1986 instant classic “My adidas” solidified the legend of the Superstar shoe in hip-hop lore forever.

How do I get endorsements?

How to Get Celebrity Endorsements

1. Figure out your budget. Deciding how much you’re looking to spend should be determined before you go ahead with an endorsement.
2. Know your target audience.
3. Find celebrities who can show a passion for your brand.
4. Consider micro-influencers.

How can I get sponsored by Adidas?

Direct Proposal The company addresses the sponsorship issue on its corporate website. It recommends that proposals be sent to its Sports Marketing Department at adidas AG Global Sports Marketing World of Sports 91074 Herzogenaurach Germany. The website states that an adidas representative will respond to your request.

Who Collabed with Adidas?

These music artists have collaborated with adidas

• Kanye West. Image by Highsnobiety. We begin the list with none other than the iconic Kanye West.
• Beyoncé Image by Teen Vogue. At number two is one of the most powerful women in the music industry.
• Pharrell Williams. Image by Nice Kicks.
• Bad Bunny. Image by Remezcla.