How do I add custom variables to Google Tag Manager?

How do I add custom variables to Google Tag Manager?

To create a new user-defined variable:

1. In the left navigation, click Variables.
2. In the User-Defined Variables section, click New.
3. Click Variable Configuration and select the desired variable type.
4. Enter configuration options for the selected variable type.
5. Name the variable.
6. Click Save.

How do I add a custom variable in Google Analytics?

Use a page variable to set custom dimension values

1. Log in to your Google Analytics account.
2. Navigate to Admin Property: Custom Definitions.
3. Click +New Custom Dimension.
4. Provide your own value for the Name field and set the Scope menu to the desired value.
5. Click Create.

How do I set custom dimensions in Google Tag Manager?

Go to ‘Custom Dimensions’ under Admin > Property Settings > Custom Definitions. Add a custom dimension. Define the dimension’s name, specify the scope type, and make sure ‘Active’ is checked. Take note of the dimension number.

How do you create a custom variable?

Create a custom variable

1. To begin your first variable template, click Templates in the left navigation and click the New button under the Variable Templates section.
2. In the Info tab, define the variable’s Name and Description.
3. Click Refresh to preview your template.
4. Click Fields to add fields to your variable template.

What is GTM variable?

Variables in Google Tag Manager are named placeholders for values that are populated when code is run on your website or mobile app. For example, the Tag Manager variable named “Page URL” returns the current web page URL.

What are custom variables?

A custom variable is a custom name-value pair that you can assign to your visitors (or page views) using the JavaScript Tracking API, and then visualize the reports of how many visits, conversions, etc. Some common use cases for custom variables are: Count how many users were logged in and how many were logged out.

What is the difference between custom dimension and custom variable?

Values of Custom Dimensions are limited to 255 characters, while Custom Variables are limited to 200. Custom Dimensions need less storage and so reports can be generated faster. With Custom Variables you can match more than one metric to one variable, which is not possible with Custom Dimensions.

What is a variable in Tag Manager?

Variable: A variable is a named placeholder for a value that will change, such as a product name, a price value, or a date. Data layer: Tag manager implements a data layer to temporarily hold values in the client so that they can be used by tags, triggers, and variables.

What triggers GTM?

Tags fire in response to events. In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events like form submissions, button clicks, or page views. The trigger tells the tag to fire when the specified event is detected.

How do I create a custom dimension in Google Analytics?

Set up custom dimensions

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the property to which you want to add custom dimensions.
3. In the PROPERTY column, click Custom Definitions > Custom Dimensions.
4. Click New Custom Dimension.
5. Add a Name.
6. Select the Scope.

Can you create custom variables in Business Analyst Online?

You can create a custom variable using Advanced custom variable. Select the variables from different categories and use the operators to create your own custom variable. If you used the Web Map and Layers workflow to add web maps or layers with variables, you can use those variables when creating custom variables.

What are custom variables in Google Analytics?

Custom variables are name-value pair tags that you can insert in your tracking code in order to refine Google Analytics tracking. With custom variables, you can define additional segments to apply to your visitors other than the ones already provided by Analytics.

How to create custom JavaScript variables in Google Tag Manager?

Just create a Custom Javascript variable with the following code: Important: before you test it, enable Click Element variable among built-in variables in your Google Tag Manager container. Now, save the variable, refresh P&D mode and refresh the page you’re working on. Find a link to PDF or DOCX (or any other file) and click it.

How to add additional settings to all Google Analytics tags?

When you apply the variable and save the tag, all Google Analytics settings are fetched from the GA settings variable. This is the most light-weight and straightforward way to implement the variable. If (after some time) you want to add some additional setting to all GA tags, just configure it in the GA settings variable.

How to create a look for alt attribute in Google Tag Manager?

In your Google Tag Manager container, go to Variables > Auto-event Variable and choose the following settings: Auto-event variable fetches a particular value of an element that a visitor interacts with. In this case, when a visitor clicks any website element, our newly created variable with look for alt attribute that belongs to that element.