How does Old Spice use social media?
Simple but effective use of social media The first Old Spice videos provoked a lot of comments on various social sites like Facebook, Twitter, Reddit and so on. So what Old Spice is doing is to simply make short video answers in reply to all the comments on their Youtube channel.
What marketing strategies Does Old Spice use?
Smart Strategy – The marketing strategy behind this campaign is simple – show a great looking guy and tell women that he is “the man their man could smell like.” Everyone knows that when it comes to bath products for guys, a huge purchaser is likely women – so instead of turning women into sex objects as Axe does to …
Which social media marketing lessons can we learn from Old Spice rebranding campaign?
5 Marketing Lessons From Old Spice
- Put the focus on short, snappy video content. A recent online video study shows that 82 percent of Internet users watch online video at an average of 5.6 hours a week.
- Pump out the content.
- Keep fans engaged.
- Market everywhere at once.
- Trust your marketing team.
Who Does Old Spice advertise?
Smell Like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for Old Spice. The campaign is also commonly referred to as The Man Your Man Could Smell Like, being the title of the campaign’s initial 30-second commercial.
What made Old Spice successful?
Old Spice showed an attractive man telling the female audience that their man could smell like him if he uses Old Spice. Within 30 days of the launch of the campaign, Old Spice saw over 40 million views on YouTube, and a 107% increase in body wash sales.
How successful was the Old Spice campaign?
The move worked outstandingly well. On YouTube, it immediately went viral, clocking over 20 million views in three days. That number now sits at over 57 million. After just one month, the brand had become the #1 all-time viewed brand on YouTube.
Why was Old Spice campaign so successful?
After realizing the need to increase market share, Old Spice launched a marketing campaign in 2010 directed towards the younger generation and the response was tremendous. Old Spice showed an attractive man telling the female audience that their man could smell like him if he uses Old Spice.
Was Old Spice rebranding successful?
To catch up with the changing market, they launched one of the most successful rebrands of the decade. Featuring new commercials, new packaging, a new site design, and a complete upheaval of their entire marketing scheme, Old Spice completed a full rebrand in an effort to attract a broader, younger customer base.
Who are Old Spice customers?
Old Spice’s core customer demo is men 35 to 55 years old. The new commercials seek to separate the Ultra Smooth products from that highfalutin image of masculinity displayed in the original commercials.
How did Old Spice rebrand?
A part of the rebrand was to remove the stigma of the product smelling like your grandfather. They sought to do so by recruiting a famous face for their campaign Isaiah Mustafa, and the slogan of the campaign was ‘Smell like a man, man’.
When did Old Spice change their logo?
In a recent blog post on rebranding, we touched briefly on the incredible marketing campaign and rebranding overhaul Old Spice did in 2010.
Why did Old Spice choose to rebrand?
Featuring new commercials, new packaging, a new site design, and a complete upheaval of their entire marketing scheme, Old Spice completed a full rebrand in an effort to attract a broader, younger customer base.
Who is the woman in the Old Spice commercial?
Isaiah Mustafa, The Old Spice Commercial Guy, Says He Wants A Woman And Kids With ‘Good Hair’ Because His Hair Is ‘Nappy’. While promoting his guest starring role on ABC’s new show Charlie’s Angels, E! News anchor Giuliana Rancic launched into a few questions about Mustafa’s romantic life. This is where things got hairy.
What is Old Spice campaign?
Smell like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for Old Spice. The campaign is also commonly referred to as The Man Your Man Could Smell Like, being the title of the campaign’s initial 30-second commercial.
What are Old Spice products?
Old Spice is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble.
What is the parent company of Old Spice?
Parent company: Procter & Gamble. Old Spice is an iconic brand of American men’s fragrances and grooming products. The fragrance was originally offered by the Shulton Company, which was founded in 1934 by William Lightfoot Schultz and which first offered women’s grooming products.