How much did William Shatner make from Priceline stock?
It’s an “urban legend” that Priceline.com pitchman William Shatner made as much as $600 million from receiving stock in the company, said Jeffery Boyd, chairman and CEO of the online travel website.
Why did William Shatner leave Priceline?
Shatner decided that there was commercial potential in the company’s idea of bidding on hotel rooms, airplane tickets and rental cars online. He went back to Priceline.com and said that he would do the commercials in exchange for stock.
Is William Shatner a billionaire?
What is William Shatner’s net worth? According to website Celebrity Net Worth, Shatner has a net worth of $100 million, which converts to around £73 million. After graduating from university in Canada, he trained as a classical Shakespearean actor before playing a number of roles at the Stratford Shakespeare festival.
Where is William Shatner’s net worth?
As of 2021, William Shatner’s net worth is estimated at around $100 million.
Is William Shatner still with Priceline?
Priceline gained popularity in the late 1990s for cheap flights, hotels and car rentals while featuring “Star Trek” actor William Shatner as The Negotiator in campy TV spots. Shatner no longer stars in company commericials. The website will continue to operate online as Priceline.com.
Is William Shatner part owner of Priceline?
In 1997, William Shatner became the spokesman for Priceline.com, agreeing to do the spots in exchange for stock in the company. Shatner allegedly sold the stock before the burst of the dot-com bubble, making a $600 million profit; however, this number was disputed as an urban legend by CEO Jeffery Boyd.
How did William Shatner make hundreds of millions through Priceline?
(A popular story has made the rounds that William Shatner earned hundreds of millions of dollars through his Priceline shares. In fact, he sold most of them when the market collapsed. He told the Wall Street Journal that agreeing to take stock in Priceline was one of the best bets he ever made, and selling that stock was the worst.)
How did we get William Shatner to invest in our company?
We approached William Shatner and struck a deal. As a young company, we really didn’t have the money to pay the going rate for him. But we had promise. Shatner agreed to invest in that promise, with stock.
What is the history of the Priceline company?
Priceline was founded in 1997 on the back of a brilliant original idea. Airlines regularly flew only two-thirds full, with millions of seats empty. A million hotel rooms might go unused every night. We thought, what if we harnessed the Internet to drive demand, filling those planes and hotels?
What is the “price line?
The “price line” is a point airlines didn’t want to sell below; if they sold seats at full price in one place, but put them on sale elsewhere, no one would pay full price. We saw a way around that. We knew there was a tremendous amount of demand that wasn’t being met – millions of people who wanted to travel, but wanted to pay less.