How much does it cost for stadium naming rights?
| Stadium Name | Sponsor | Avg. $/Year |
|---|---|---|
| Air Canada Centre | Air Canada | $1.5 million |
| Alltel Stadium | Alltel Corp. | $620,000 |
| American Airlines Arena | American Airlines | $2.1 million |
| American Airlines Center | American Airlines | $6.5 million |
How do companies get their names on stadiums?
Not too long ago, stadiums were typically named after the teams that occupied them (Yankee or Dodger Stadium) or individuals (Comiskey Park or RFK Stadium) or a geographical location (Anaheim Stadium).
Why do companies buy naming rights to stadiums?
Benefits of Naming Rights The biggest benefit to purchasing the naming rights to an arena or event is the increase in visibility. Whenever the named property gains any media attention, the company’s name is automatically attached to that property.
What is an example of naming rights?
Some examples would be: Naming a college library, collection of books or art, swimming pool or dining hall. Naming a ward or treatment center in a hospital. Naming a pro stadium or arena.
How long do naming rights last?
These naming opportunities are for the projected life of the buildings or for a minimum of twenty years. When the time comes to refresh or rebuild the building, current donors will be given the first opportunity to sustain their support at the level that is appropriate at that time.
Does Wrigley still pay for naming rights?
Four decades after William Wrigley Jr.’s grandson William III sold the team, the ballpark still bears the name. However, likely no money is going from the Wrigley Gum Co. (sold to Mars Incorporated in 2008) to the Ricketts family for the name.
What are stadium naming rights?
Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of time.
What was the first stadium to sell naming rights?
Stadium naming may have shifted in recent years to promoting corporate trade names, but in earlier decades is largely traced to the family names of company founders. Naming rights in North America may have been traced back to 1912 with the opening of Fenway Park in Boston.
How much does Gillette pay for naming rights?
The Gillette Stadium naming rights cost P&G $8 million a year over a 15-year contract. That is not a very rich deal, according to SB Nation. Citigroup Inc. (NYSE: C) paid $400 million over 20 years to name the stadium in which the New York Mets play.
How much did Mercedes Benz pay for naming rights?
Having agreed to a 27-year, $324 million deal for the naming rights at the Atlanta Falcons’ new stadium that went live in 2016, Mercedes opted against extending its contract for the Superdome and allowed it to expire on 15th July.
What stadiums have no naming rights?
There are now four NFL stadiums without a corporate naming-rights partnership: Lambeau Field in Green Bay, Wisc.; Bills Stadium in Orchard Park, N.Y.; Paul Brown Stadium in Cleveland; and Soldier Field in Chicago.
Does Yankee Stadium have a name?
East 161st Street & River Ave. Yankee Stadium II is a new professional baseball Ballpark for the New York Yankees that opened in 2009 to replace the Old Yankee Stadium. Yankee President Randy Levine has stated that the naming rights may be sold and the park named “Yankee Stadium at (company name) Plaza”.