How much was a 30-second Super Bowl ad?
A 30-second commercial for Super Bowl 54 in 2020 cost about $5.6 million, which is slightly more than the last-month going rate of commercials in 2021. With a combined TV and digital audience of more than 100 million viewers in the United States, it’s the highest-profile advertising space out there.
How much does an average Super Bowl ad cost?
This year, TV commercials during Super Bowl LV are going for around $5.5 million per 30-second spot, sources familiar with the numbers tell Fast Company. That’s down from the $5.6 million average, according to Statista. The rate in 2019 was $5.3 million and the average was $5 million in 2016, 2017, and 2018.
How much does a 30-second ad cost?
As mentioned above, the average costs for a 30-second ad spot on local TV, however, can be just $5-$10 per 1,000 impressions (CPM). Advertising on popular streaming services average around $10 CPM (YouTube) to $30 CPM (Hulu).
How much was a 30-second Super Bowl ad 2021?
At $6 million, NBC would be seeking a 9.1% increase over the $5.5 million CBS sought for 30 seconds of ad time in 2021 and Fox pressed for in 2020. CBS’ 2021 broadcast of Super Bowl LV generated approximately $545 million in in-game advertising, according to Kantar, a tracker of ad spending — a new record.
How much is a one minute Super Bowl ad?
Super Bowl commercials: Ads cost $5M+ for 30 seconds now. Here’s how much they cost over the years. It is safe to say that no championship game in the over five decades of the event will be played in more unusual circumstances than Super Bowl LV.
Is a Super Bowl ad worth it?
The verdict is: Yes, in a non-pandemic year, Super Bowl ads probably still have enough value for brands to continue paying the cost of them. The game’s audience is that big, and that rare. The pandemic, however, has made many big-name advertisers re-evaluate what’s important to them.
What is the most expensive Super Bowl ad?
1. (tie) Amazon, Alexa
- Commercial: Before Alexa.
- Length: 90 seconds.
- Cost: $16.8 million.
- Year: 2020.
- Super Bowl: LIV.
How much did Super Bowl commercials cost 2021?
How much did a Super Bowl ad cost in 2021? In 2021, advertisers had to pay an average of 5.6 million U.S. dollars to air a 30-second long commercial during the Super Bowl LV broadcast.
What is it like to be in a Super Bowl ad?
It is a normal Super Bowl ad: oversaturated, slightly self-aware, blandly patriotic. The setting, a luxe subdivision, is normal. The interactions are normal. (The pandemic appears not to exist.) And, triumphantly, the cars are normal.
Which companies are not running Super Bowl commercials this year?
But this year, some major names will be missing from the airwaves. Super Bowl commercial standards including Budweiser, Coke, and Pepsi aren’t running ads during this year’s game and instead are reallocating that money to increase public awareness about Covid-19 and the vaccination process.
Why isn’t Budweiser doing a Super Bowl commercial this year?
Super Bowl commercial standards including Budweiser, Coke, and Pepsi aren’t running ads during this year’s game and instead are reallocating that money to increase public awareness about Covid-19 and the vaccination process. One of the biggest names missing is Budweiser, which has aired Super Bowl commercials for the past 37 years.
What happens in the General Motors Super Bowl ad?
Here is what happens in the ad that General Motors will air during the Super Bowl: Standing in a garage inspired half by the storage unit in True Detective and half by the It’s Always Sunny in Philadelphia conspiracy meme, Will Ferrell announces that the United States has not adopted electric cars as quickly as Norway. He punches a globe.