Is market research exempt from GDPR?

Is market research exempt from GDPR?

GDPR applies to every organisation – including market research and fieldwork agencies. In fact, even businesses outside of Europe are bound by GDPR if they process or hold data on EU residents. As a data controller, market research agencies are organisations to which personal information has been entrusted.

How does GDPR affect market research?

Consent to data collection, processing, and storage is a vital element of the GDPR and encouraging consumers to give explicit permission for their data to be used will be a key challenge for market researchers. Understanding consent, and recording it on an individual basis across the business will be key.

Does market research require consent?

When carrying out market research, one of the first and most important things you need to do is make sure you get consent from your participants. A good fieldwork agency with strong communication and understanding of the codes of conduct will make gaining consent an easy process.

What is data protection in research?

The Data Protection legislation covers how personal data should be processed. Personal data is any information that identifies a living individual, including opinions about that individual and/or any intentions a data controller has towards that individual.

What data can I request under GDPR?

The General Data Protection Regulation (GDPR), under Article 15, gives individuals the right to request a copy of any of their personal data which are being ‘processed’ (i.e. used in any way) by ‘controllers’ (i.e. those who decide how and why data are processed), as well as other relevant information (as detailed …

What data is exempt from the Data Protection Act?

Exemptions to the Data Protection Act

• Regulation, Parliament and the Judiciary.
• Journalism, Research and Archiving.
• Health, Social work, Education etc.
• Finance, Management and Negotiations.
• References and Exams.
• Subject Access Requests – Information About Other People.
• Crime and Taxation.

What is Mrs code of conduct?

The Code of Conduct is largely built around the principles of the Data Protection Act. This is a voluntary code that guides the practices of the market research industry; it also incorporates the principles of the ESOMAR Code of Marketing and Social Research Practice.

What is direct marketing ICO?

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 as: “the communication (by whatever means) of advertising or marketing material which is directed to particular individuals”.

Is Market Research Direct Marketing?

The direct marketing rules will not apply if an organisation contacts customers to conduct genuine market research (for example the purpose is to use market research to make decisions for commercial or public policy) or contracts a research firm to do so, as this will not involve the communication of advertising or …

Does GDPR cover postal marketing?

Postal marketing does not require consent The hot topic, of course, for the GDPR is consent. Consumers must provide you with explicit permission to use their personal data. But, direct mail marketing does not require the same consent.

How do you ensure data protection in research?

Principles of processing personal data

1. Be processed lawfully, fairly and transparently.
2. Be kept to the original purpose.
3. Be minimised (i.e. Only the personal data that is necessary is collected).
4. Have the accuracy upheld.
5. Be removed if they are not necessary.
6. Be kept confidential and their integrity maintained.

Why is data protection in research important?

Research data planning is an important part of ensuring your research is conducted in a way that is compliant with data protection, freedom of information and record management requirements. The Research Data Service (part of Information Services) offer advice and tools to help you manage research data.