What are examples of brand guidelines?

What are examples of brand guidelines?

What Are Brand Guidelines?

• Logos: full logos, secondary logos, and icons.
• Color palette: primary and secondary colors.
• Typography: font styles, sizes, and spacing.
• Other imagery: photos, illustrations, and artwork.
• Voice and tone: how the brand uses language and emotion.

What are brand guidelines?

A brand guide is a document that details a company’s visual identity, along with rules and guidelines for any public-facing communication. Brand guides set forth rules for official logo usage, font type and color, typography, and tone, along with the brand’s mission statement, positioning, identity, and values.

How do you write a brand guideline?

Conclusion

1. Kick off your brand style guide with a great brand story.
2. Use logo guidelines to create a recognizable brand signature.
3. Include your brand’s core color palette.
4. Dictate your typography hierarchy.
5. Define your brand voice.
6. Specify the imagery and iconography that makes up your visual style.

What makes a great brand guide?

Brand guidelines cover logos, fonts, colors, visuals, voice and tone, and other elements that make up brand identity. Style guides can even include a brand’s story, philosophy, inspiration, and positioning statement. Every brand guide is unique, but they all serve to help employees maintain brand consistency.

What is guideline example?

The definition of a guideline is something used to define how a judgment or policy is made. An example of a guideline is all actors trying out for a part by performing a scene made popular by a famous actor. He considered the Ten Commandments more a guideline than a requirement.

What are the logo guidelines?

Every brand should set their own guidelines for logo usage….Now let’s explore what each guideline entails to understand why your logo needs them.

• Space around the logo.
• Color palette.
• Typography and font.
• Logo size.
• Description of the logo.
• Logo colors.
• Logo variations and when to use them.
• Examples of bad logo usage.

Why do we need brand guidelines?

Why are brand guidelines important? Regardless of the size of your company, brand guidelines are a key tool to help ensure brand consistency. Without guidelines, brands can develop and distort over time to potentially damage your brand value and reputation.

What is a logo guideline?

Often, your logo serves as an example for the tone, aesthetic and values of the entire brand. Setting guidelines ensures that the logo is used properly and as you had intended. These guidelines are called logo usage guidelines and they are an integral part of any brand strategy and brand style guide.

How do I create a logo guideline?

Here are the most important steps to designing a logo: —

1. Understand why you need a logo.
2. Define your brand identity.
3. Find inspiration for your design.
4. Check out the competition.
5. Choose your design style.
6. Find the right type of logo.
7. Pay attention to color.
8. Pick the right typography.

How do you create a guideline?

Here are some suggestions for writing clear, useful guides, instructions or explanations that are easier for people to understand and follow.

1. Explain the purpose. Right up front, briefly explain:
2. Write for your audience.
3. Swap shoes.
4. Break it down.
5. Use plain English.
6. Be direct.
7. Establish a pattern.
8. Add images.

What is a guideline example?

How do you make guidelines?

Why do you need brand guidelines?

One of the reasons you need brand guidelines is that they help create a strong brand identity. Consistency is key. Constructing an identity, no matter what it is, is much easier when you have a set of guidelines to help you maintain a coherent image.

What is branding guidelines?

Brand Guidelines (also commonly referred to as “brand standards”, “style guide” or “brand book”) are essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as: An overview of your brand’s history, vision, personality and key values.

What are brand identity guidelines?

Brand identity guidelines are a written manual that explains how a brand should be used internally and externally. Imagine that the McDonald’s logo looks completely different everywhere you see it.

What is a branding guide?

A branding guide is a set of guidelines, usually going in line with your logo, that you use when marketing for your company. These guidelines ensure that your image remains consistent, ensuring that when someone sees an ad from your company they know it’s you before even reading into it.