What are the types of self-concept?
Key Takeaways. Self-concept is an individual’s knowledge of who he or she is. According to Carl Rogers, self-concept has three components: self-image, self-esteem, and the ideal self.
What are the six types of self-concept in consumer Behaviour?
Social self: How a person thinks others perceive him. Ideal social self: How a person would like others to perceive him. Expected self: An image of self somewhere in between the actual and ideal self. Situational self: A person’s self image in a specific situation.
What is self-concept in consumer behavior?
Self-concept is how a consumer sees and feels about him / herself, both the actual self and the ideal self he or she would like to become. It includes personality, abilities, occupation, and the various personal and professional roles the consumer takes on. Consumers use products to support their self-concepts.
What are the five self-concept?
The questionnaire evaluates five self-concept dimensions (academic, social, emotional, family, and physical) that represent different qualities that are differentially related to distinct areas of human behavior (Shavelson et al., 1976; Marsh and O’Mara, 2008).
What are the four types of consumer self-image?
As Figure 3.2 “The Configuration of Private and Public Self-Images That Comprise the Consumer’s Holistic Self-Image” suggests, there are four major types of self-image that play a part in consumer behavior: actual self, ideal self, social self, and ideal social self.
What are the 4 characteristics of self *?
Characteristics of the Self-Concept
- Physical characteristics.
- Personality.
- Social identity.
What is the concept of self concept in consumer behavior?
Self Concept in Consumer Behaviour. Self-concept can be described simply as how one perceives himself and his behavior in the market place. It is the attitude one holds towards himself. What one thinks of himself.
What is self concept in marketing?
Furthermore, self concept is a broad topic and it is the collection of attitudes that consumers hold towards themselves. Self-esteem and self image are the main parts of self concept and these are the values with which a person views him or herself and gives insight into people that what they are like, respectively (Goldsmith, 1999).
Does the self-concept influence product evaluation?
This study examined the role of self-concept in consumer behavior, specifically product evaluation. The influences of various dimensions of the self-concept are examined in regard to four product dimensions: public luxury, public necessity, private luxury, and private necessity. Differences due to variations in
What are the different types of self?
It can be divided into six types, as given below: Actual self: How a person actually perceives himself. Ideal self: How a person would like to perceive himself. Social self: How a person thinks others perceive him. Ideal social self: How a person would like others to perceive him.