What does it mean to productize a service?

What does it mean to productize a service?

“Productize” refers to the process of developing or altering a process, idea, skill, or service to make it marketable for sale to the public. Productization involves taking a skill or service that has been used internally and developing into a standard, fully-tested, packaged, and marketed product.

How do you productize services?

How to Create a Productized Service

1. Identify Your Niche. Choose a service in demand by clients that’s easy for you to deliver via a smooth and predictable process.
2. Develop Your Format.
3. Determine the Structure.
4. Refine Your Productized Service.
5. Become an Industry Expert.

What are the services of a consultant?

Consultants offer a wide range of services, including the following:

• Providing expertise in a specific market.
• Identifying problems.
• Supplementing existing staff.
• Initiating change.
• Providing objectivity.
• Teaching and training employees.
• Doing the “dirty work,” like eliminating staff.
• Reviving an organization.

How can we convert goods into services?

Steps to create service-based products

1. Work on a subscription model.
2. Build new services complementing what you’re already doing successfully.
3. Rapidly prototype to test your service.
4. Build an audience.
5. Don’t give yourself an out.
6. People don’t want to be sold to.

What is a done for you service?

A Done-For-You Service is the ultimate outsource: book it, pay for it, forget about it. What I consider a Done-For-You Service completes a routine on a regular basis with minimal direction from you—it’s a complete solution. Done-For-You Services are everywhere: bookkeepers.

What is software productization?

Productization is the process of converting software for re-use into a product others will find useful whether it is for the retail customer or by another group internal to a company.

What do consultants actually do?

What Do Consultants Do? In a nutshell, consultants provide expert opinions, analysis, and recommendations to organizations or individuals, based on their own expertise. They’re essentially fixers, serving as objective troubleshooters, and providing strategies to prevent problems and improve performance.

How do professional services firms make money?

Professional services firms are profitable only when their team members bill hours to clients. Therefore, new work is often assigned to the person who’s currently not working billable hours. Keeping everyone productive, billing their time to clients, is extremely important.

How do you scale a professional services business?

Here are six key steps you should take to ensure your professional services business matures as your whole business scales.

1. 1) Invest in Project Management.
2. 2) Revamp Your Professional Services Offerings.
3. 3) Get Serious about a Delivery Model.
4. 4) Separate Roles from Titles and Levels.

Why do companies use testimonials?

Simply put, customer testimonials create something of a self-fulfilling prophecy regarding your connection with your target audience. You’re giving an opportunity to let regular customers become brand advocates, which does more in terms of building trust, credibility, and emotion than you could ever do on your own.

What is a productized consulting firm?

What is productized consulting? Productized consulting is a way to package your expertise into a fixed-scope, publicly priced thing people can buy. In most cases, it’s selling a high-value service as a low-overhead deliverable so you earn more income and have fewer logistical headaches.

What is a productized service?

A productized service is a pre-packaged consulting solution solving for one specific problem. Analogy: Package up your service and present it like box of cake mix on the shelf at the supermarket. Your prospective client pulls the box off the shelf.

What are productized services and how are they different from freelancing?

Productized services differ from freelancing and other types of services because when you come up with your productization plan, you will target a specific type of client and your service will solve a very specific business need. Your clients have a business pain point that your productized service is designed to solve.

What is the best way to present consulting services?

Productized services is a better way. A productized service is a pre-packaged consulting solution solving for one specific problem. Analogy: Package up your service and present it like box of cake mix on the shelf at the supermarket.