What does value-expressive mean?
A function of attitudes that allows the individual to express his or her self concept. The value-expressive function is served by attitudes that demonstrate one’s self image to others. It is one of the functions of attitudes proposed by the functional theory of attitudes.
What are the four functions of attitudes?
Daniel Katz outlines 4 functions of attitudes;
- Adjustment Function.
- Ego-Defensive Function.
- Value-Expressive Function.
- Knowledge Function.
What is value-expressive influence in consumer Behaviour?
What is a value-expressive appeal?
The image strategy, a value- expressive advertising appeal, holds a creative objective to create an image of the generalized user of the advertised product (or brand). On the other hand, the utilitarian appeal involves informing consumers of. one or more key benefits that are perceived to be highly functional or.
What is the utilitarian function?
the role an attitude can play in obtaining rewards, avoiding punishments, or both. For example, a person might adopt a positive attitude toward a particular product because it is effective and a negative attitude toward its chief competitor because it is ineffective.
What is the ABC model of attitude?
Every attitude has three components that are represented in what is called the ABC model of attitudes: A for affective, B for behavioral, and C for cognitive. Although every attitude has these three components, any particular attitude can be based more on one component than another.
What is expressive function?
Expressive function means express the speaker’s feelings. This focuses on addresser; it means that a speaker addresses a message. The aim of expressive function is to convey the speaker’s emotion or expression. The aim of a direct expression of the speaker’s attitude toward what he is speaking about.
What are the 3 components of an attitude?
Structure of Attitudes
- Affective component: this involves a person’s feelings / emotions about the attitude object.
- Behavioral (or conative) component: the way the attitude we have influences on how we act or behave.
- Cognitive component: this involves a person’s belief / knowledge about an attitude object.
What is an example of value expressive influence?
the role an attitude can play in the expression of core values. For example, a person might adopt a positive attitude toward a religious symbol because that symbol is associated with important religious values. See also functional approach to attitudes.
What is social Adjustive?
the role an attitude can play in facilitating social interaction and enhancing cohesion among members of a social group. For example, a teenager may adopt positive attitudes toward certain styles of dress and types of music as a means of gaining acceptance by a peer group.
What is value-expressive function in advertising?
Value-expressive advertising represents a type of advertising that aims to create an image of the user of a product or brand that is congruent with their self-image. Instead of emphasizing the functionality of a product or brand, value-expressive advertising seeks to highlight images that relate to the intended user.
What is a utilitarian value?
1. Utilitarian value is defined as that value that a customer receives based on a task-related and rational consumption behavior (Babin et al. 1994). Learn more in: Understanding Consumer Recommendation Behavior. A dimension of consumer perceived value associated with the necessities of living.
What is the value-expressive function?
A function of attitudes that allows the individual to express his or her self concept. The value-expressive function is served by attitudes that demonstrate one’s self image to others.
What is value-expressive influence?
Value-expressive influence is a form of reference group. A reference group is an actual or imaginary individual or group conceived of having significant relevance upon an individuals evaluations, aspirations, or behavior.
What is the consumption function in economics?
What Is the Consumption Function? The consumption function, or Keynesian consumption function, is an economic formula that represents the functional relationship between total consumption and gross national income. It was introduced by British economist John Maynard Keynes, who argued the function could be used to track
What is consumption theory?
Consumption can be defined in different ways, but it is best described as the final purchase of goods and services by individuals. The basis of most consumption theory is that current real income is the most important determinant of consumption.