What is a broad match keyword?

What is a broad match keyword?

A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. For example, when you add “hats” as a broad match keyword, you tell Google Ads to try to show your ad for searches containing that term or a similar one. …

What is a broad match on Google Ads?

Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, close variations of the keyword terms, related searches and other relevant variations.

How do you write a broad match keyword?

Broad match modifier (BMM) It works by adding a ‘+’ sign in front of words in a keyword phrase when the match type is selected as broad. For the keyword to match, the words that have the ‘+’ sign in front of them should be present in the search query. The order of the keywords doesn’t matter.

Should you use broad match keywords?

Broad match lets you reach the widest audience possible with your keywords. The downside is the impressions from broad match keywords aren’t very targeted which could lead to you spending money on people who aren’t really interested in what you are selling.

How do you set a broad match modifier?

What happens to my phrase and BMM keyword traffic?

1. In the page menu along the left, click Search Keywords.
2. Click Edit.
3. Navigate to the Change match types option.
4. When you hover on Change match types, you will see an option to Change broad match modifier keywords.
5. Select Change broad match modifier keywords.

What is the difference between broad match and phrase match?

Broad match gives you key insight about the keyword’s performance because of catering to larger volume of search queries. Whereas for Phrase match keywords, the low volume restricts you to reach to a conclusion about the keyword performance as the data is very limited to analyze.

What is modified broad match?

What is Modified Broad Match? Modified broad match, as the name suggests, is a broad match keyword with one key difference. It allows you to flag certain words as mandatory for targeting. While regular broad match may look at synonyms or related words to increase reach, modified broad match stops this from happening.

Which keyword match type is best?

Why You Should Use Phrase match If you’re running a highly-targeted campaign that is focused on a small audience, Phrase Match is one of the best keyword match types to use. You can create ad copy and specific offers tailored to this user group, which can help you create a more effective PPC campaign.

When should I use broad match?

Sometimes, broad match can be an ideal choice when you’re first starting your campaigns and want to see what’s working for you. After your campaigns are over, you can take a look at which searches actually got you clicks and it may be different than what you’d expected.

Why is broad match bad?

Why Is Broad Match Used One key problem with this method is that it can be very expensive and – with a variety of free or cheap keyword research tools available – very unnecessary. If you’re paying an agency to run your paid search campaigns, they shouldn’t be spending your budget doing keyword research.

How do you mark a broad match?

To use broad match modifiers, add broad match keywords as you normally would in Google Ads but place a plus sign in front of the words you want to make into broad match modifiers.

How does Modified broad match work?