What is Apple slogan now?
Think Different
Apple’s New Motto: “Think Different — But Not Too Different”
Which rival technology company did Apple have in mind when it created it’s Think different slogan?
In TBWA Chiat/Day’s place, Apple brought on rival agency BBDO. However, when Jobs resumed control of Apple, he wanted to switch back. The “Think different” phrase came from TBWA Chiat/Day copywriter Craig Tanimoto.
When was Apple’s Think Different campaign launched?
August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.
What can we learn from the Apple Think Different campaign?
Think Different, as a campaign, was lauded as signalling Apple’s values in a period when its market share was in decline and it was in dire need of new product ideas. Steve Jobs’s vision, and those of his ad’ team at TBWA\\Chiat\\Day, was that to build a brand, one needed a simple story to tell the customer.
What does think different mean in advertising?
About “”Think Different” Ad”. “Think Different” was an advertising slogan for Apple Inc. created by advertising agency TBWA\\Chiat\\Day in 1997. It was used as the company’s slogan until 2002, when it was replaced by the Apple Switch ad campaign. To the left is the original text of the campaign that appeared on company posters.
What is Apple’s slogan?
“Think Different” was an advertising slogan for Apple Inc. created by advertising agency TBWA\\Chiat\\Day in 1997. It was used as the company’s slogan until 2002, when it was replaced by the Apple Switch ad campaign.
What do the Apple Think Different posters look like?
They feature the portrait of one historic figure, with a small Apple logo and the words “Think Different” in one corner. The original long version of the ad script appears on some of them. The posters were produced between 1997 and 1998.