What is psychographic in real estate?

What is psychographic in real estate?

Psychographics are comprised of the personality, values, attitudes, interests, activities and lifestyles of your target market. Most luxury real estate marketing professionals are familiar with the concept of demographics.

What is psychographics target?

Psychographics are the attitudes, interests, personality, values, opinions, and lifestyle of your target market. Psychographics deal primarily with what are known as IAO variables—interests, activities, and opinions. They attempt to identify the beliefs and emotions of an audience, not just their age and gender.

What is an example of a psychographic?

Psychographic market segmentation is one of the most effective segmentation methods other than demographic segmentation, geographic segmentation, and behavioral segmentation. Examples of such traits are social status, daily activities, food habits, and opinions of certain subjects.

What is the target audience for real estate?

What Is a Real Estate Target Audience? Your target audience is the demographic of people you are selling your products to. In real estate, these are the people that are going to be most interested in your homes and are most likely to buy them.

Why is psychographics important?

Psychographic segmentation helps marketers understand that why—the goals, challenges, emotions, values, habits, and hobbies that drive purchase decisions. Women don’t buy candles just because they’re women. Psychographic segmentation, though, tells us that some women buy candles as part of decorating their homes.

How do you identify psychographic segmentation?

Psychographic Segmentation Factors to Consider

1. Attitudes and Values. How an individual has been raised and the experiences they have been exposed to mold their values.
2. Personality.
3. Social Status.
4. Activities and Interests.
5. Priorities and Motivations.
6. Travel & Transportation.
7. Food Tech.
8. Media & Entertainment.

What does psychographic mean in business?

Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs). It goes beyond classifying people based on general demographic data, such as age, gender, or race. Psychographics seeks to understand the cognitive factors that drive consumer behaviors.

How do investors target property?

Marketing Insider Group

1. Identify a Killer Niche. There are lots of different types of people who decide to invest in property.
2. Look for the Long Tail. Keywords are, well, key when it comes to writing great content.
3. Hack Your Writing Style.
4. Hack Your Headlines.
5. Hack Your Content Length.
6. Content Marketing is the Future.

How psychographic segmentation helps a business?

Psychographic segmentation provides valuable insights into consumer motivations. It gives us a peek at the needs, wants and values of users. With this information, marketers can better communicate with their target audience.