What is the meaning of integrated marketing communication?
Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
What is the Rabostic model?
The Integrated Marketing Communications RABOSTIC Planning Model identifies the stages involved in developing effective IMC plans. The stages, which are iterative, are Research, Analysis, Budgeting, Objective setting, Strategic development, Tactical decisions, Implementation and Control/evaluation.
What is Marcom strategy?
Marcom or Marketing Communication are ways by which companies educate, inform, urge, and apprise consumers—directly or indirectly—about their products, solutions, and brands. Marcom represents the voice of a company and its brands that enable it to have a dialogue and build relationships with consumers.
What are the 5 components of IMC?
Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
What is IMC planning process?
Integrated marketing communications management is defined as the process of planning, executing, evaluating, and controlling the use of the various promotional-mix elements to effectively communicate with target audiences.
What is the difference between marketing and Marcom?
Marketing refers to the broad concept of developing strategies to satisfy customers with engaging products and messages. On the other hand, marketing communication, or marcom, is a subset of marketing that uses specific promotional tactics to implement the overall marketing strategies.
What does a Marcom do?
The purpose of MarCom is to promote specific messaging to key audiences in order for the intended audience to take the desired action that you’re seeking. Simple, right? Now, let’s check out some of the tools used within the marketing communications field.