What is the purpose of a logo on products?
Logos are intended to be the face of a company. They’re meant to visually communicate the unique identity of the brand and what it represents. Depending on your design philosophy, simple logos comprised of only essential elements are often the most difficult and also successful.
Is my logo already used?
Just go to the US Patent Office Website to conduct a trademark search. You will need to: Describe the products or services being sold with the mark. Identify Specific Terms for Your Product or Service.
How do logos impact us?
A well-designed logo can offer substantial benefits to brands. It can help pique the interest of consumers, differentiate brands from competitors, facilitate brand recognition, influence investors’ decisions, and convey what a brand is all about.
Can I trademark a logo that already exists?
If you’re wondering, “can you trademark something that already exists,” the simple answer is “no.” Generally speaking, if somebody has used a trademark before you, you can’t register the trademark for yourself.
Do I have to copyright my logo?
Is a logo subject to copyright? Yes. A logo that includes artistic or design elements, (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law. Copyright protects the logo as an artistic work.
Should you use hot pink in Your logo design?
The Entrepreneur magazine article “Your Brand’s True Colors” reports that companies selling less expensive products or “trendy products” for females should consider using “hot pinks” in their logos because they convey energy, excitement, fun, and youthfulness. Lighter pinks are more romantic.
What are logo usage guidelines and why are they important?
Logo usage guidelines should be part of every company’s brand guidelines because they offer a way to exercise control over how a logo looks over different backgrounds, how it is oriented over the page, the logo’s shape, logo type, proportion and more.
What is a pictorial logo?
1. Brand Marks Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We’re talking a logo icon that’s simple and straightforward, like the outline of a tree or a coffee mug.
What is the description of my Logo?
The description of your logo is a brief explanation of what your logo looks like and why. Here is an example of a logo and description from one of our top designers: “A simple, memorable and intriguing wordmark with missing letters creates a dynamic and thought provoking logo.”. Description and design by Milos Zdrale.