What should a category manager do?
A category manager’s goal is to increase the sales and profitability of a business to drive sustainable growth, as such, responsibilities may include: Analysing data or insights to determine industry and consumer trends regarding the product and category. Developing an exit strategy for unsuccessful products.
How much do category managers make?
Category Manager Salary
| Annual Salary | Monthly Pay | |
|---|---|---|
| Top Earners | $127,500 | $10,625 |
| 75th Percentile | $108,000 | $9,000 |
| Average | $92,248 | $7,687 |
| 25th Percentile | $71,500 | $5,958 |
Is category manager a good career?
They often work with marketing and sales teams to ensure the development of quality products that meet market demands. If you’re interested in pursuing a career that combines marketing, sales and analytical approaches to promoting products and services, category management may be an excellent career choice.
What is a category Program Manager?
The category manager is the glue of any good company that sells goods to the public or sells goods to the retailers, they work with marketing, research companies, trade marketing, supply chain and commercial departments to ensure a common category message and strategy is understood and implemented.
Who do category managers report to?
Typically reports to a head of a unit/department. The Category Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity.
What does an Amazon category manager do?
Category manager’s role is to understand the selection requirement and price expectation of Small & Medium businesses, bring in the relevant assortment at the best prices, design targeted promotions, manage partners including sellers and brands.
Who does a category manager report to?
How do you succeed as a category manager?
3 ways to succeed in category management
- Understand the market. “Companies tend to look internally and base spend on what they’re doing, instead of externally and what’s happening in the market,” Hartley said.
- Automate where possible. The market changes rapidly and sometimes with little notice.
- Involve the right people.
How can I become a good category manager?
A category manager needs a broad range of skills to be successful: Hard analytical skills, such as the ability to analyze large swaths of data to identify trends and gaps in the market, the ability to implement a strategic plan aligned with the goals of the business, as well as soft skills to communicate and negotiate …
What is a category strategy?
Put simply; a category strategy defines what a category needs to do to perform optimally. In other words, it’s a means to drive sales of a specific group of products and can be implemented at store level. More than that, it’s also defined by the role the category takes on within your stores.
What are the responsibilities of a Category Manager?
Category Manager Duties and Responsibilities. Oversee and manage a team of direct reports. Conduct assessments of existing products/services. Analyze the market to assess the potential for new products and services. Negotiate with suppliers to ensure maximum profitability. Research supply options, market trends, and competitors.
What does a Category Manager do?
Vendor management
Who owns category management?
Once again, Retailers own the Category Management process for their stores. The process starts with a well-articulated and well-communicated retail strategy.
How do category managers manage?
Unlike a Buyer role, a Category Manager is strategic, with oversight over the sourcing and Procurement process. They’re managing the company’s vendor relationships for the particular category.