When did This Girl Can campaign start?
January 2015
Launched in January 2015, This Girl Can is our nationwide campaign to get women and girls moving, regardless of shape, size and ability.
What does the This Girl Can campaign do?
Based in part on insight developed by Women in Sport, This Girl Can aims to break down the barriers that prevent women and girls from participating in sport and physical activity. This Girl Can is helping to combat these fears by highlighting and championing real, normal women getting involved in sport.
Has This Girl Can been successful?
Launched in 2015, we have successfully persuaded nearly three million women to get more active – but our work isn’t done yet. Women come in all shapes and sizes with all abilities and from all backgrounds. Some of us are expert sportswomen, some of us are a bit rubbish.
Who founded This Girl Can?
creator Tanya Joseph
This Girl Can creator Tanya Joseph departs Sport England and takes Hanover role.
How did This Girl Can campaign start?
With the help of National Lottery funding, This Girl Can launched in January 2015 with a TV advert, social media, national media and out of home advertising, led by a cast of everyday women and girls.
Who funds This Girl Can campaign?
The National Lottery
This Girl Can, funded by The National Lottery, believes that there’s no “right” way to get active. However you jiggle, kick, lift, stretch, or sprint, it’s time to get moving how you damn please.
Who does This Girl Can target?
Sport England has broadened its target audience to go “across generations” as it looks to build on the success of the first campaign.
How is This Girl Can Funded?
This Girl Can, funded by The National Lottery, believes that there’s no “right” way to get active.
How effective was the This Girl Can campaign?
2.8 million women aged 14-40 who recognised the campaign took on a physical exercise and over the past five years the campaign has helped more than 500,000 more women to be active once a week, every week.
How is this girl can Funded?
Why did this girl can start?
This Girl Can is a campaign that aims to reduce that gap and inspire women to be more physically active. With the help of National Lottery funding, This Girl Can launched in January 2015 with a TV advert, social media, national media and out of home advertising, led by a cast of everyday women and girls.
What has This Girl Can achieved?
In just one year, This Girl Can has inspired 2.8 million women to do more exercise: of whom 1.6 million have started exercising, and 1.2 million have increased their activity levels. But its impact doesn’t stop there.