Who is Ray-Ban target MArket?
Upper middle class Millennials
Ray-Bans. Proposed Target MArket Upper middle class Millennials, who remain to current trends. They are motivated and individualistic business professionals that like to stand out in the crowd.
How can I find my Ray-Ban Product Code?
Ray-Ban alphanumeric serial numbers are always etched out of sight on the inside of the left-side arm and will ever be printed on the box in which they are packed.
How does Ray-Ban promote?
Ray Ban Promotion & Advertising Strategy: Ray Ban showcases its ads through print media and hoardings. Through its websites also Ray Ban promotes its products by clearly in detail telling about each and every products. It also follows the traditional methods like TV advertisement, magazines, outlets etc.
Is Ray-Ban a niche market?
When you think sunglasses, you almost certainly think Ray-Ban. Ray-Ban has ably developed a range of products that is considered both the height of luxury but who also appeal to a wide market as opposed to a niche high-end portion of a large marketplace.
Are Ray Ban sunglasses made in China?
All Ray-Ban products are made in Italy. However, Luxottica, Ray-Ban manufacturer, has its factories both in China and Italy. Although the majority of production is based in Italy, a few models are still manufactured in China exclusively, or in both Italian and Chinese factories.
What is Ray Bans mission statement?
At Mission Vision, we do our best to hold true to our mission of giving you excellent customer service through our fine eyewear collection. Not only do we have high-quality contact lenses, we are also proud to offer glasses from one of the most well-regarded names in the industry: Ray-Ban®.
Why is Ray Ban so expensive?
Name brands, including Ray-Ban, typically offer lenses with UV protection, and some take it a step further with polarized lenses, which can also notch up the price. There’s also manufacturing costs. “All the lenses are made in Italy,” Beneventi said, as are all the Wayfarer components.