How do I write a good meta description on HubSpot?

How do I write a good meta description on HubSpot?

Picking an SEO-Friendly Meta Description

  1. Write compelling content. Write a short sentence previewing the content or telling the searcher why they should read your post.
  2. Use one or two keywords in your meta description.
  3. Aim for 155-160 characters.
  4. Eliminate “non-alphanumeric” characters.

What is a meta description HubSpot?

A meta description is the snippet of information below the blue link of a search result. Its purpose is to describe the contents of the page to the searcher. Any words that match the search term are bolded in the description. The end goal is to convince and persuade the searcher to click through to your website.

Is HubSpot Seo good?

Is HubSpot Good for SEO? The HubSpot platform is full of features that are great for SEO. The HubSpot Marketing Hub includes a built-in SEO tool, while its CMS Hub lets you build website pages with reminders to help you optimize each page for search.

How do you write a catchy meta description?

Characteristics of a good meta description

  1. Keep it up to 155 characters.
  2. Use active voice and make it actionable.
  3. Include a call-to-action.
  4. Use your focus keyword.
  5. Show specifications, where possible.
  6. Make sure it matches the content of the page.
  7. Make it unique.

What is the difference between meta tags and meta description?

Meta Keywords Attribute – A series of keywords you deem relevant to the page in question. Meta Description Attribute – A brief description of the page. Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.

Is HubSpot chatbot free?

HubSpot’s chatbot builder is part of Sales Hub, and you can get started with it for free. If you’re looking for more advanced features to help automate and scale your sales operations, HubSpot also offers premium features with its Starter, Professional, and Enterprise editions of Sales Hub.

How long should a meta title be?

Moz recommends keeping your titles under 60 characters. For the most accurate results, view on a desktop browser. Note: You may also see title tags referred to as “meta titles” or “meta title tags” in some cases. While controversial with some, either usage is typically fine.

What is a meta description?

A meta description is the brief snippet of text that appears below the blue link in a search engine result. This description summarizes the content of the webpage linked above it, and although it is not an official ranking factor in Google search results, it can be edited to encourage people to click through to the webpage.

Why are meta descriptions bad for SEO?

Some meta descriptions are spammed with keyword-stuffed content — this is bad, and probably stems from an old-school understanding of SEO. When searchers and search engines see keyword-stuffed content, that throws up all kinds of red flags, and hurts the level of trust a searcher has in your content.

How to write a meta description for a blog post?

Now that you know why you should write a meta description, here’s the how. 1. Write compelling content. Write a short sentence previewing the content or telling the searcher why they should read your post. Give them a clear benefit of clicking through and reading your post, if necessary.

What is the character limit for a meta description?

Generally, a meta description should be under 155 characters. However, Google actually doesn’t measure by characters — it measures by pixels. That is, it’ll cut off a meta description after a certain width.

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