What are SSP tools?

What are SSP tools?

An SSP is a tool or software that holds publisher’s ad space information and enables them to sell various ad types, including display, video, native, digital-out-of-home (DOOH), etc. Traditionally, web publishers would use manual means to assign an ad to each space.

What does SSP mean in advertising?

supply-side platform
A supply-side platform (SSP) is a software system that allows publishers to offer their available inventory to ad exchanges and demand-side platforms (DSP)s. In this context, supply side refers to the supply of advertising space, which is what the publisher is offering.

What is an SSP connection?

A supply-side platform (SSP) is software used by digital publishers to sell ad inventory programmatically to advertisers. Programmatic advertising enables buyers and sellers to automate the ad buying process. SSPs connect to demand-side platforms (DSPs) to allow potential buyers to buy ad inventory programmatically.

What is SSP ad server?

A supply side platform is a piece of adtech used by publishers. An SSP serves as an interface for publishers to connect to the programmatic advertising ecosystem – and to manage how they sell their ad inventory through that ecosystem.

Is Google AdX an SSP?

AdX is the World’s Best SSP for Publishers in 2018 This year we made DoubleClick Ad Exchange (AdX) our top choice for SSP. Owned and operated by Google, AdX outperforms the competition by connecting publishers into the world’s largest exchange of global inventory.

Is FreeWheel an SSP?

FreeWheel, which is owned by Comcast, provides a variety of services to bring together buyers and sellers of advertising time, including a sell-side platform (SSP) for providers of premium TV content, including multichannel video programming distributors (MVPDs) and virtual MVPDs.

Is Google a SSP?

While AdSense remains a separate product for small-medium sized publishers, Google Ad Manager combines Google’s popular ad server/SSP (formerly DFP) and their industry-leading ad exchange (AdX).

Is Google ad Manager An SSP?

So, is Google Ad Manager an just an SSP and ad server? Basically, yes. Even though Google literally describes Ad Manager as “not just an SSP or ad server”, Google Ad Manager is essentially Google’s SSP/ad server.

What is the difference between DSP and SSP?

An SSP is the inverse of a DSP. Whereas a DSP lets advertisers buy across several different ad exchanges at the same time, an SSP lets publishers sell their ad inventory across different ad exchanges. A simple way to think about this is that DSPs are for marketers, and SSPs are for publishers.

Is DoubleClick an SSP?

DoubleClick For Publishers (DFP) allows publishers to manage and sell their inventory to numerous buyers via the DoubleClick Ad Exchange. Publishers can sell their inventory on AdX via a supply-side platform (SSP) and/or Google’s ad server, DoubleClick for Publishers (DFP).

Is freewheel a DSP?

FreeWheel released the first DSP integration for its new DRIVE product suite with Adobe, via the marketing cloud’s TubeMogul product. The DSP inventory is only in the US right now, but FreeWheel also plans to expand to global markets this year.