What demographic makes up Ford Mustang target audience?

What demographic makes up Ford Mustang target audience?

Thus, the bulk of Mustangs are sold to today’s core target audience, but the company also uses the brand to market to some middle-aged and older males as well, in a more premium segment, where marketing is based primarily on nostalgia for the Mustangs of old, and the new cars that capture that aesthetic.

Is a Mustang a man’s car?

The Ford Mustang – it’s known as a man’s car, a muscle car, and one to keep your distance from at any gathering of cars. But, maybe it’s not so much of a man’s car anymore, as a group of 17 women from 14 countries have just labeled it as the Women’s Performance Car of the Year for 2016.

What percentage of Mustang owners are female?

About 70% of Mustang owners are male, 30% female.

What age group drives Mustang?

The Mustang had not only retained its youthful appeal but more importantly it attracted new buyers to Ford. The median age of purchasers was 31, with more than 28% of the buyers younger than 25 years old, compared to age 42 for the median purchaser of the regular Ford car.

What age group buys Mustang?

The rival Ford Mustang has an average buyer age of 55 years old, and the Chevrolet Camaro has an average customer age at 53 years old. With people living longer in more recent generations, of course, the age of drivers on the road has increased.

How many Mustangs are registered in the US?

The Mustang was originally built to be the second generation of the Ford Falcon. However, the line proved so popular that it has become the only Ford “pony” car to remain in production for more than five decades….Mustang Sales by Year.

Mustang Model Year Total U.S. Sales
2017 81,866
2018 75,842
2019 72,489
2020 61,090

What was the worst year for Mustangs?

According to Car Complaints, the worst year for the Mustang is 2010. The car suffered from too many inherent design flaws to count, where corrosion would form on the underside of the hood and the paint would bubble on the top side.

Why Mustang is not a muscle car?

Technically, no. ‘Muscle cars’ were built on the intermediate platform of the company offering them. The Mustang is classified as a ‘compact’ since it was a rebodied Ford Falcon.

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