What is a positioning map?
In the simplest terms, a positioning map is a visual depiction of what your target market thinks about your product. A positioning map (which is also sometimes called a perceptual map) helps marketers to better understand the product that they are working with and thereby to identify their target market.
How do you make a positioning map?
How to Create a Market Positioning Map
- Determine which features of a product are consumers’ hot buttons. It’s crucial to ask your entire market what is important to them.
- Survey the market.
- Graph results.
- Interpret the market positioning map.
- Make changes in the marketing strategy.
What are perceptual positioning maps used for?
Perceptual mapping is a diagrammatic technique used by marketers in an attempt to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition.
What is a positioning strategy?
Positioning is a marketing strategy, also referred to as product positioning, which refers to how a brand wants to be perceived in the mind of customers relative to competing brands. The objective of a positioning strategy is to establish a single defining characteristic of a brand in the mind of the consumer.
What are the 3 C’s of positioning?
Based on the research, the three C’s are vital in the positioning strategy. The three C’s are referring to the channel, customer, and the competitor. Thus, the positioning strategy requires a thorough understanding of the company customers, the competition and the channel.
What are the six common bases for positioning?
The major positioning categories include:
- positioning by product attribute (product feature and/or benefit),
- positioning by user,
- positioning by product class,
- positioning versus competition,
- positioning by use/application, and.
- positioning by quality or value.