What is a product backgrounder?
Once upon a time, every white paper was a product backgrounder. A backgrounder is good for explaining an unfamiliar or misunderstood product to a technical audience. For a prospect at the end of the sales cycle, or to back up a product launch, a backgrounder can be powerful.
What is a backgrounder white paper?
The backgrounder – also called an “evaluator’s guide” or “product briefing” – is the oldest type of white paper. Normally, its purpose is to explain the key features, functions and benefits of a single product or service, and to do so in greater detail than is generally found in brochures, data sheets or web copy.
Are white papers important?
White papers are used to educate readers to bring to light a new or different perspective. They are considered to be the most influential form of business collateral and 76% of people have used white papers as part of their decision making efforts.
Is white paper necessary?
Whether the company sells a product, a service, a technology, or a methodology, it still needs one. Whether the company uses that white paper to gather leads, nurture prospects, undercut competitors, or cement sales, it still needs one.
What are blue papers?
A blue paper sets out technical specifications of a technology or item of equipment. A yellow paper is a document containing research that has not yet been formally accepted or published in an academic journal. It is synonymous with the more widely used term preprint.
What is whitepaper Cryptocurrency?
Easy. A document released by a crypto project that gives investors technical information about its concept, and a roadmap for how it plans to grow and succeed.
How effective are whitepapers?
White papers remain effective because they combine the persuasiveness of an article with the product information of a brochure. They educate without selling. However, with the right tactics, white papers can be powerful salespeople.
Who writes white papers?
White Paper: Purpose and Audience Writers typically use this genre when they argue a specific position or propose a solution to a problem, addressing the audience outside of their organization.
What is in a white paper?
What is a white paper? A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook.