What is the logo for the FTD florist?
FTD adopted the “Mercury Man” as its logo in 1912. The logo shows Mercury, wearing his winged cap and sandals, holding a bouquet of flowers in one hand. The use of the Mercury Man was based on Mercury (the Latin version of the Greek Hermes) being a messenger god renowned for his speed of travel.
What does FTD flowers stand for?
Florists’ Transworld Delivery
FTD LLC (FTD), also known as Florists’ Transworld Delivery, is a floral wire service, retailer and wholesaler based in Downers Grove, Illinois, in the United States. FTD processes orders through the Mercury Network, its international telecommunications service.
Who is the FTD guy?
In fact, the man with the winged feet is known as the god, “Hermes” who was the messenger to Zeus. His stories are often associated with speed and essential communication, a craft that left him one of the most infamous characters in Greek mythology.
Does FTD use local florists?
“Each year, FTD and its network of thousands of local member florists deliver millions of beautiful arrangements to our customers. FTD has been committed to helping our customers express emotions through flowers for more than 100 years.
What company has Hermes as their logo?
Its current brand image didn’t appear until after World War II in the 1950s. The Hermès logo was created after World War II. It is a direct nod to the company’s roots as a carriage accessories manufacturer for the aristocracy.
Who owns FTD?
Nexus Capital Management
Flower-and-gift delivery business FTD was acquired by Los Angeles-based private equity firm Nexus Capital Management, the company announced in a statement today. The $110.9 million acquisition includes FTD’s North American and Latin American florist and consumer business.
Is Teleflora the same as FTD?
Teleflora, always the little sister to FTD, became a for-profit privately held company in 1979. This had little impact on the industry at the time, but things changed dramatically for the floral industry when FTD was purchased in 1994 by a private for-profit company, Perry Capital.
Who started FTD?
Why Important: John Valentine founded the Florists’ Telegraph Delivery Association (FTD) in 1910 so people could deliver flowers all across the country.
Are Teleflora and FTD the same?
Is FTD a good flower company?
Respondents were slightly more satisfied with the FTD arrangements overall. Although FTD flowers were given very slightly higher ratings overall in our limited test, we found that its mixed bouquets were much smaller than we expected based on the pictures on its site.