Which brand is #1 on the 2020 Interbrand top 100 brands report?
Apple #1 (US$408,251m) once again takes the top spot in the table, followed by Amazon #2 (US$249,249m). Having overtaken Google in 2020, Microsoft #3 (US$210,191m) has preserved its place in the top three. The top three brands account for a third (33%) of the total table value this year.
What is the title of the 2020 Interbrand Best Global brands report?
Apple remains the world’s best brand for an eighth year in a row while a host of digital newcomers including Instagram, YouTube and Zoom have landed a spot in the top 100 for the first time ever, according to a new annual survey of global brands’ value from Omnicom-owned consultancy Interbrand.
Which countries appear to dominate the top 100 global brands?
The U.S. remains the leader among countries represented on the list, with 54 of the Top 100 brands, making up 71 percent of the total value. But China is clearly a rising star, boasting 13 brands in the Top 100, up from one brand 12 years ago when the report was first launched.
What is Interbrand’s Best Global brands?
For the ninth consecutive year, Apple took the top spot in Interbrand’s Best Global Brands report, followed by Amazon and Microsoft. Rounding out the top five are Google and Samsung. The top three brands make up 62.3% of the total value of the top ten brands and 33% of the total table value.
Which 2 brands have remained in the top 10 for all of the Interbrand Best Global brands reports?
Coca-Cola and Microsoft are the only brands to have retained top 10 spots.
What is the best brand in 2021?
The Leaderboard
| Rank | Brand | Category |
|---|---|---|
| 1 | Amazon | Consumer Goods & Retail |
| 2 | Apple | Technology |
| 3 | Media & Entertainment | |
| 4 | Microsoft | Business Solutions & Tech Providers |
How does Interbrand measure brand value?
There are three key components to all of Interbrand’s valuations: an analysis of the financial performance of the branded products or services, the role brand plays in the purchase decision on segmentation, and, at the end of the process, the bringing together of these to calculate the financial value of the brand.