Who designed the FedEx logo?
ArtCenter grad Lindon Leader is the designer behind the legendary FedEx logo with the secret arrow. He designed it in 1994 while working in the San Francisco office of Landor Associates as senior design director.
What kind of logo is the FedEx logo?
The FedEx logo uses a combination of two font styles—Univers 67 as well as Futura Bold. Lindon loved a number of typefaces back in the 1980s, and these were his most favorite ones. Even when the logo elements were finalized, Lindon spared no effort in improving the logo.
What is Lindon Leader known for?
Lindon Leader is a highly esteemed American graphic artist. He has won numerous awards for his innovation and graphic design. He is credited with designing one of the most recognizable logos in the world – the FedEx logo. Leader attended Stanford University, where he received a degree in Political Science.
Who did the FedEx branding?
Lindon Leader, in 1994 designed the iconic FedEx logo. Lindon is credited for more than 30% of the prestigious designs made globally. He has worked for leading brands and companies that include Disney, Addison, and Motorola. His logo design works include Hawaiian Airlines, Novariant, ALSCO, and many others.
Why is FedEx logo famous?
The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you’ll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.
What does FedEx logo represent?
The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you’ll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals. Each shade on the logo also has its meaning.
What makes the FedEx logo unique?
One of the eight best logos of the past 35 years according to Rolling Stone Magazine, the iconic FedEx logo has won over 40 awards. Its ingenuity lies in its use of negative space. Can you see the arrow? It’s formed by the letters E and X and depicts speed, direction and precision.
How much did Adidas logo cost?
With no intention to give up on its planned logo, Adidas struck a deal to buy the trademark from Finnish sports brand Karhu. After some good old-fashioned negotiation, they settled on a final price: Karhu sold the three-stripe design to Adidas for 1,600 euros — roughly $1,800 — and two bottles of whiskey.
Is Lindon leader still alive?
Lindon Leader (? – Present) A recipient of more than 30 prestigious design awards worldwide, he studied at Stanford University and Art Center College of Design.
Why is there a spoon in the FedEx logo?
It was a neat experience and then he challenged us, ‘Can you find the spoon? ‘ he asked. He quickly gave in and showed us the spoon it is the lower part of the e in Fed. Since that moment, I can see the arrow and the spoon and when I pull up behind a FedEX truck or see a sign, I see them.